Working with Tail to redesign the look, feel and brand new design ethos. The aim of the women's fashion sport clothing designer was to expand the audience to not just golf and tennis, but adding yoga, training, swim wear and young misses.
The new brand encompassed packaging, photography, web design, catalogs, trade banners and marketing information.
Art and Creative Direction. Photo Shoot Direction, Catalog / Look Book Design, Promos, Ads, Branding, Packaging.